The Alpha Initiative
The Alpha Initiative™ is an industry-wide project that connects businesses, customers, and investors through continuously updated predictive intelligence that measures, and forecasts Current Revenue Durability and Future Revenue Creation Capacity. By providing early, actionable visibility into these critical growth drivers, organizations can accelerate revenue predictably in rapidly changing markets. Our target is 10% above benchmark.
The objective is to identify growth opportunities earlier, outperform targets, and optimise long-term enterprise value, including funding and exit outcomes, through a predictive view of your business. View the historic evidence here.
The Alpha Advantage™
This is the ability to accelerate revenue growth by avoiding risks and identifying opportunities early through a 12-24 month predictive view of revenue durability and future revenue creation capacity.
It delivers accelerated growth and competitive positioning in markets where customer expectations and competitive dynamics are evolving faster than traditional decision-making models can respond.
It delivers accelerated growth and competitive positioning in markets where customer expectations and competitive dynamics are evolving faster than traditional decision-making models can respond.
Two Critical Predictions
1. Revenue Durability™
Your leading indicator of revenue retention, expansion potential, and innovation demand.
Revenue durability measures the resilience of your existing revenue base over the next 12 months. The prediction is derived by linking current customer spending to customers’ confidence that your company will continue to solve their evolving business challenges.
2. Future Revenue Creation Capacity™
Answers the question. “How capable are we of creating new revenue in the future?”
Future revenue creation capacity measures your company’s ability to generate new revenue over the next 24 months. The prediction is derived from your organisation’s collective capacity to continuously:
Adapt to changing market conditions
Innovate relevant solutions
Execute with precision
Predicting your business’s future performance improves your decision-making speed and accuracy, enabling you to outperform growth targets. The predictive accuracy of these signals will improve going forward as algorithms are fine-tuned to reflect data from companies across multiple sectors.