Evaluate Your Company’s Future Revenue Growth
Build the measured evidence to qualify as a Continuous Growth Company™
The Continuous Growth Evaluation™ establishes the forward-looking evidence required to identify unseen revenue opportunities and risks, strengthen future growth capability, increase future growth expectancy, and determine your company’s capability to qualify as a Continuous Growth Company™
The Unresolved Problem
Most CEOs lack the forward-looking evidence required to fully realise and protect the potential value of the businesses they lead. They are still forced to make critical growth decisions using backward-looking financial results, internal forecasts and unvalidated assumptions about future customer demand, organisational capability and leadership effectiveness.
By the time weakening demand, declining relevance, missed opportunities or execution constraints become visible in the numbers, revenue growth and enterprise value may already be at risk.
The Alpha Initiative
At the heart of The Alpha Initiative™ is the Growth Predictor Continuous Growth Loop™—its predictive, self-reinforcing system that directly connects customer-validated demand, measured organisational capability and leadership effectiveness to future revenue growth. These connected measures establish a company’s Growth Predictor Score™, providing forward-looking evidence of its expected revenue growth and the underlying capacity to continuously strengthen it.
By continuously strengthening these connections, the Growth Loop reveals previously unseen revenue opportunities, strengthens the capability to capture them, increases future growth expectancy and provides stronger evidence of the company’s potential to create and protect enterprise value.
A Continuous Growth Company™ demonstrates verified Growth Credentials across five connected dimensions:
- Customer-validated Revenue Durability™;
- Measured Future Revenue Creation Capacity™;
- Measured Leadership Growth Effectiveness™;
- Predicted future revenue and growth rate; and
- Benchmarked future growth performance.
Phase 1 — Two Critical Predictions
Previously Unseen Revenue Opportunities
Over the next 60-90 days, measure the two foundational drivers of your business’s future revenue growth. Technology enables the evaluation to generate rigorous, enterprise-wide insight efficiently, with minimal disruption and a limited time commitment from leaders and employees.
Revenue Durability™
Customer-validated evidence of how well your company is positioned to continue winning, retaining and expanding customers. It specifically reveals threats to existing revenue and unseen expansion potential over the next 12 months, based on customers’ expectations of future value, innovation demand and emerging unmet needs, while also indicating broader customer-acquisition potential.
Future Revenue Creation Capacity™
Measured evidence of your organisation’s collective ability to Adapt, Innovate and Execute the value required to generate and convert customer-validated opportunities into new revenue and sustainable growth over the next 24 months.
Before undertaking the evaluation, estimate your company’s current capability across the 16 critical Adapt, Innovate and Execute elements.
Phase outcome: Phase 1 establishes the predictive baseline. Phases 2 and 3 build this into a continuous, self-reinforcing growth system that strengthens leadership effectiveness, predicts and benchmarks future growth, and commercialises verified Growth Credentials. Phase 1 evaluation is designed to reveal a minimum of 10 previously unidentified, evidence-based revenue opportunities, growth opportunities or constraints.
What Phase 1 Reveals
| Critical Growth Blind Spots | What the Evaluation Measures | Growth Outcome |
|---|---|---|
|
1. Will today’s customer revenue endure and expand?
|
Revenue Durability™ | Stronger customer retention, expansion and revenue durability. |
|
2. How effectively does your organisation create and capture future growth?
|
Future Revenue Creation Capacity™ | Stronger organisational capability to create and capture future growth |
Phase 1 Growth Roadmaps
Personal Growth Roadmap
Every participant receives a confidential, personalised roadmap connecting their ability to adapt, innovate and execute with customer expectations and Revenue Durability.
Team Growth Roadmap
Every participating team receives a roadmap identifying its collective growth strengths, capability constraints and priorities for increasing its contribution to durable and expanding revenue.
Company Growth Roadmap
Your leadership team receives an integrated roadmap connecting customer expectations, organisational capability, team performance and future revenue growth.
This identifies:
- where existing revenue is most and least durable;
- emerging customer needs, risks and revenue opportunities;
- the organisation’s ability to create, monetise and execute future growth;
- constraints affecting pricing power, scalability and growth efficiency;
- individual, team and company capability priorities;
- actions required to strengthen the self-reinforcing relationship between customers, organisational capability and revenue growth.
A Continuous Growth Company™
Phase 1 allows you to judge the opportunities and Predictive Intelligence it reveals about your company before deciding whether to continue with the phases 2 and 3.
View a summary of all 3 Phases here.
In case you missed it, before undertaking the evaluation, estimate your company’s current capability across the 16 critical Adapt, Innovate and Execute elements.