Help Companies Qualify as Continuous Growth Companies™
Evaluate and Strengthen their Future Revenue Growth
The Alpha Initiative™ is inviting selected professional advisory firms to help companies evaluate, strengthen and qualify their future growth—while creating new opportunities to deepen client relationships, extend advisory services and participate in the development of the Continuous Growth Asset Class™.
The Partner Opportunity
Strengthen Your Client Proposition
Certified Alpha Partners use The Alpha Initiative™ with existing clients and new prospects, combining Alpha’s predictive technology and methodology with their own professional expertise and trusted advisory relationships.
- introduce the Continuous Growth Evaluation™;
- deliver strategic interpretation and professional support;
- guide companies through the system;
- Help them achieve new aspirational revenue thresholds;
- identify additional advisory opportunities;
- support continuing use of the Continuous Growth System™.
Create New Sources of Advisory Revenue
The evaluation frequently reveals improvement priorities outside the defined Alpha scope. Partners can provide additional professional services to help clients address those opportunities and constraints.
Build Recurring Alpha Revenue
Partners receive an agreed share of Phase 1 and Phase 2 revenues and ongoing Continuous Growth System™ subscription revenues for clients they originate and support.
Acquire New Clients Through VeriMatch™
Through the VeriMatch Exchange™ Acquisition Engine, participating companies can confidentially identify problems they need solved and growth opportunities they want to pursue. These requirements are then matched with the capabilities of relevant Certified Alpha Partners, creating targeted new-client and advisory opportunities.
Unlike conventional lead generation, the opportunity originates from a company that has actively identified a business requirement.
A Simple Way to Start the Client Conversation
Invite a CEO to estimate their company’s current Future Revenue Creation Capacity™ before comparing that judgement with the comprehensive evidence produced by the evaluation.
The Problem your Clients Face
Most CEOs are still forced to make critical growth decisions using backward-looking financial results, internal forecasts and unvalidated assumptions about future customer demand, organisational capability and leadership effectiveness.
By the time weakening demand, declining relevance, missed opportunities or execution constraints become visible in the numbers, revenue growth and enterprise value may already be at risk.
The Alpha Initiative
At the heart of The Alpha Initiative™ is the Growth Predictor Continuous Growth Loop™—its predictive, self-reinforcing system that directly connects customer-validated demand, measured organisational capability and leadership effectiveness to future revenue growth. By continuously strengthening these connections, the Growth Loop reveals previously unseen revenue opportunities, strengthens the capability to capture them and continuously reinforces future growth.
A Continuous Growth Company™ demonstrates verified Growth Credentials across five connected dimensions:
- Customer-validated Revenue Durability™;
- Measured Future Revenue Creation Capacity™;
- Measured Leadership Growth Effectiveness™;
- Predicted future revenue and growth rate; and
- Benchmarked future growth performance.
Phase 1 — Two Critical Predictions
Previously Unseen Revenue Opportunities
Over the next 60-90 days, measure the two foundational drivers of a business’s future revenue growth. Technology enables the evaluation to generate rigorous, enterprise-wide insight efficiently, with minimal disruption and a limited time commitment from leaders and employees.
Revenue Durability™
Customer-validated evidence of how well a company is positioned to continue winning, retaining and expanding customers. It specifically reveals threats to existing revenue and unseen expansion potential over the next 12 months, based on customers’ expectations of future value, innovation demand and emerging unmet needs, while also indicating broader customer-acquisition potential.
Future Revenue Creation Capacity™
Measured evidence of an organisation’s collective ability to Adapt, Innovate and Execute the value required to generate and convert customer-validated opportunities into new revenue and sustainable growth over the next 24 months.
Phase outcome: Phase 1 establishes the predictive baseline. Phases 2 and 3 build this into a continuous, self-reinforcing growth system that strengthens leadership effectiveness, predicts and benchmarks future growth, and commercialises verified Growth Credentials. Phase 1 evaluation is designed to reveal a minimum of 10 previously unidentified, evidence-based revenue opportunities, growth opportunities or constraints.
What Phase 1 Reveals
| Critical Growth Blind Spots | What the Evaluation Measures | Growth Outcome |
|---|---|---|
|
1. Will today’s customer revenue endure and expand?
|
Revenue Durability™ | Stronger customer retention, expansion and revenue durability. |
|
2. How effectively does your organisation create and capture future growth?
|
Future Revenue Creation Capacity™ | Stronger organisational capability to create and capture future growth |
Phase 1 Growth Roadmaps
Every employee and team leader receives a confidential, personalised roadmap connecting their ability to adapt, innovate and execute with customer expectations and Revenue Durability.
Company Growth Roadmap
The leadership team receives an integrated roadmap connecting customer expectations, organisational capability, team performance and future revenue growth.
These roadmaps give partners an evidence-based foundation for strategic feedback while identifying where additional specialist professional support may create value.
A Continuous Growth Company™
Phase 1 allows leaders to judge the opportunities and Predictive Intelligence it reveals about their company before deciding whether to continue with the phases 2 and 3.
View a summary of all 3 Phases here.
How the Partnership Works
Alpha provides: the technology, proprietary measures and methodology, predictive calculations, benchmarking, qualification framework and expert support.
The Partner provides: client introduction, implementation support, strategic interpretation, professional guidance and additional specialist services where appropriate.
Become a Certified Alpha Partner™
- approved consultants complete Alpha methodology and platform training;
- certification enables them to professionally support client evaluations;
- Alpha retains responsibility for proprietary scoring, benchmarking and qualification;
- certified partners receive agreed Alpha revenue participation;
- certified partners can qualify for VeriMatch Acquisition Engine opportunities.