Predictive Evidence
Background
Growth Predictor proved the predictive nature of its unique system from the results achieved from working with hundreds of corporate teams in a variety of businesses prior to the system being incorporated into a technology. The core thesis of the system was that future performance could be predicted if the fundamentals of a business’s revenue generation could be measured—Revenue Durability over the next 12 months, and New Revenue Creation Capacity over the next 24 months.
The results achieved by the companies applying the system over a period of 3-5 years was so profound that results did became predictable. A summary of these results can be viewed in the table below. Growth Predictor then reverse engineered and summarised its detailed business process, linking company revenue gains to a combination of two critical underlying measures.
- Customers rating their expectations of a supplier’s ability to create ongoing innovative business value. (Revenue Durability over the next 12 months)
- That organisation’s ability to meet evolving customers’ expectations on a consistent basis by measuring its capacity to Adapt, Innovate, and Execute. (New Revenue Creation Capacity)
Predictive Intelligence
The predictive view of a business is completed by combining Revenue Durability and New Revenue Creation Capacity into a single Growth Predictor Score. This score captures the changing expectations of customers and the company’s ability to retain revenue while creating new growth opportunities.
The Growth Predictor Score enables the projection of future revenue performance and expected growth-rate improvement over the next 24 months.
Detailed predictive intelligence is generated from these two measures on our platform.
Evidence
View the Alpha Programme and timetable here.
The Alpha Advantage provides leaders, for the first time, with a predictive view of their business. The power of the Alpha Advantage is that it is applicable to every business, is measurable, and every person working in a business can add to it.
It delivers accelerated growth performance and competitive positioning in markets where customer expectations and competitive dynamics are evolving faster than traditional decision-making models can respond.
