Revenue Durability

Predict Revenue Durability over the next 12 Months

The Score:
  • Opens doors to new customer conversations about opportunities 
  • Helps define customer’s current and emerging needs
  • Pinpoints demand for innovation
  • Confirms product-market fit
  • Predicts future revenue and growth rate
  • Benchmarks company  innovation reputation

Customer Validation Visibility™

Why it is different

  • Customers rate their expectations of your company as an innovative problem solver.
  • It is a simple, but highly insightful metric that is used in conversations with customers to identify their most pressing needs.   
  • It rapidly identifies and quantifies potential growth and risk before it is revealed in financials.
  • It is a quantifiable measure that connects everyone in your business to its future growth.
  • It links customer expectations to your future revenue and growth rate.

What achieving a high score means from your customer's perspective

  • We value what your company has done for us in the past.
  • We trust your company to help solve our new problems.
  • We are willing to disclose our current and emerging needs to you.
  • We are willing to pay a premium for your solutions.

What achieving a high score means for your business

  • Your product or service is valued.
  • Your innovation credentials give you a competitive advantage.
  • You are building future demand.
  • You are building predictable growth.

What achieving a high score means to your prospective customers

  • It elevates your company above the crowd.
  • It validates your capability and innovation credentials.
  • It instils confidence in your company as a problem solver.
  • It shortens their search for a supplier