Future Revenue Creation Capacity™

It predicts your organisation’s ability to generate new revenue over the next 24 months by measuring its capacity to Adapt, Innovate, and Execute value for customers with precision—on a consistent basis. 

By connecting these capabilities directly to the opportunities identified through Revenue Durability™, the measure reveals where revenue potential is being missed and where capability constraints, misalignment, or execution gaps may be limiting growth.

The metric is based on a confidential 80-question assessment completed across employees and teams. It measures individual and collective capability to recognise and monetise opportunities. 

Responses are analysed into 16 Growth Capacity Elements, which are weighted and aggregated to form a company-wide view of new revenue creation. Together, these elements assess how effectively your organisation can:

• adapt to evolving customer needs

• generate and shape innovative solutions to emerging problems

• execute new value propositions with speed and precision

Confidential personal and team reports are provided to each employee and team leader. The reports specify to each person and team, where and how to improve their impact on growth in the context of their roles in the business. Repeat measures enable individuals, teams, and the company to track improvements.

The platform also translates these insights into a Future Revenue Creation Roadmap, aligned directly to the 16 capability elements. This provides you with a structured communication and execution framework to align leadership teams and employees around current capability gaps and growth priorities.