Toyota Financial Services
Commercial challenge
A newly appointed CEO saw the opportunity to outflank competitors during a period of turbulent change, to gain a disproportionate percentage of a growing market space. But how could he focus and motivate his peers and employees to take full advantage of the commercial potential and deliver rapid growth?
Market context
The financial services arm of a world leading manufacturer, working in a highly competitive industry during a period of dramatic change.
Johan Brink
CEO
Commercial results
- Following the delivery of the Growth Predictor programme, the company realised a 121% growth in revenue
- Industry award for customer service
“Quantifiable, and dramatic, business results from our use of the Growth Predictor Index are evident in the resulting 121% increase in sales over a 6 month period.”
Johan Brink, CEO